New Community Will Change the Face of Senior Living

Apr 24, 2019

Wellpoint Combines Hospitality and Healthcare for a New Experience

April 23, 2019- Huntsville, Ala. – Wellpoint Community at Hampton Cove has officially broken ground and phase one is projected to be complete by May 2020. Wellpoint will be the first senior living community of its kind developed with a proactive approach to wellness over illness, and personal connection over solitude.

Wellpoint will offer a new model for senior living designed to engage and interact rather than rest and react. Wellpoint plans to redefine the future of aging in its communities.

“We offer a lifestyle that couples hospitality and healthcare,” says Joseph McCarron, CEO of LifeCenters Communities representing the project sponsor and developer.  “It’s a planned environment that’s connected to the broader community by offering engaging programming for all age groups. We envision this as a place where people want to live; not simply that they are destined to spend their remaining years as so many other senior living communities are often structured.”

The master planned development will include a progressive integrative wellness center, a boutique hotel, and a residential campus which will include freestanding villas, townhomes and senior living. This new concept revolutionizes how local populations live, work, and play as they grow and age well together.

The first phase will be the senior center consisting of 114 independent living apartments, 50 Assisted Living Apartments and 26 Memory Care Suites.   Construction of the new 185,000 square foot senior living community has commenced and is projected to be complete in May 2020 bringing more than 100 new jobs to the local community and a $40MM economic impact.

Charter Senior Living, one of the nation’s leading senior living management firms, was selected as the new management team for the senior living component of this new community based on its past experience and success.

“The senior living industry thrives upon the unique and successful collaboration of like-minded partners striving for excellence in quality, care and innovation,” said Keven J. Bennema, CEO of Charter Senior Living. “We celebrate this partnership with the Wellpoint Community at Hampton Cove in providing the seniors and families in Huntsville with an exceptional and unprecedented senior living and memory care experience.”

Intergenerational engagement will be achieved in a variety of ways through specialized wellness programs, building a community infrastructure, and at the anchor of the community the VIA Center for Wellbeing. The wellness center will offer a comprehensive range of medical, preventive care, health, fitness, nutrition, and spa services designed to improve overall well-being.

The VIA Center is the only place of its kind to offer a coworking space and lifestyle education to promote health and happiness for all ages. The Enterprise Center- a coworking space located in the VIA Center for Wellbeing will be a community incubator where various generations can come together and learn from one another, advance technology and create opportunities. The Enterprise Center will also serve as a place of research through partnerships with the community, healthcare providers, biotech companies, local medical schools and universities. Hutchinson Consulting, the leading hospitality, marketing and recruiting firm based in St Louis, MO assisted in the creation of the new Wellpoint product and securing the strategic partners for VIA Center.

Wellpoint has partnered with nationally recognized medical and wellness providers to operate VIA Center. Residents will have access to primary care physicians rooted in functional medicine as well as specialists including nutritionists, chiropractors, and wellness coaches. Custom programs will be designed for each patient as the healthcare providers will work together to utilize alternative therapies such as cryotherapy, salt rooms, infrared saunas, and more. By taking an integrative healthcare approach along with functional medicine, the focus at Wellpoint is on longevity and meaningful, participatory golden years.

Situated on 20 acres in the picturesque mountain valley of Hampton Cove and adjacent to a Robert Trent Jones golf course in Huntsville, Alabama, Wellpoint at Hampton Cove will be the first of a series of planned communities in the United States. The planning stages have already begun for three additional communities in Tennessee, Florida and New England.

“Wellpoint Community at Hampton Cove will celebrate healthy living through a revolutionary concept that combines innovative wellness, learning, meaningful engagement with the wider community, new technology and most importantly, the freedom to choose what works for you,” added Bennema. “This integrated concept of wellness and living will lead to creating the best life for all of us, even as we age.”

Wellpoint is a partnership between LifeCenters Communities, LLC, Charter Senior Living, and the Hutchinson Group.

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ABOUT LifeCenters Communities, LLC:

LifeCenters is a real estate development company with extensive executive and associate experience in the Senior Living, Spa and Hospitality Industries. Our formative emphasis is on the emergence of Planned Wellness Communities anchored by the confluence of senior living, integrative medicine, boutique hospitality and residential neighborhood interests.  For more information, visit

ABOUT Charter Senior Living:

Based in Chicago, Ill., Charter Senior Living is a caring and compassionate leader within the senior living industry. Whether it’s a new development, expansion or repositioning of an existing community, Charter specializes in the growth of senior living communities with the depth and breadth of experience to handle the everyday details and nuances of developing, building and growing occupancy to capacity of a senior living community. Charter manages 13 senior living communities throughout the U.S., offering independent living, assisted living and memory care services, with an additional four senior living communities in development. A family-owned business with an executive team with more than 100 combined years in the senior housing industry, Charter Senior Living’s mission is to preserve the legacies of their resident with outstanding personal service and recognition of the dedication and commitment of its family of staff. For more information, visit

About Hutchinson Group:

About Hutchinson Consulting: For more than 25 years Hutchinson Consulting has been the hospitality industry’s leading executive search and recruiting firm, matching the best candidates with the finest resorts, spas, senior living and wellness centers.  In 2018, under new ownership, Hutchinson Consulting expanded their services to offer development, marketing and operations guidance to a wide variety of top brands. For more information visit

ABOUT DMK Development Group:

DMK Development, based in Louisville, KY., is a regional leader in senior housing solutions, providing innovative planning, financing, design and construction services from idea to execution. DMK represents a valued resource associate having extensive expertise in both healthcare operations and building services, with over $1 billion in combined development experience. Leveraging such industry experience and recognition, DMK has become one of the fastest-growing senior housing developers in the nation.  For more information

Renderings available upon request